Bumble owner to spend $100 million on dating apps

Business


FILE PHOTO: Bumble founder and CEO Whitney Wolfe Herd gives an interview in the Manhattan borough of New York City, U.S., January 31, 2019. REUTERS/Caitlin Ochs

(Reuters) – The owner of dating app Bumble said on Friday it would revamp its holding structure and spend $100 million, as it looks to better compete with Match Group’s Tinder.

The company has created Magic Lab, a holding company for its brands that include dating apps Badoo, Chappy and Lumen, said Andrey Andreev, founder and chief executive officer of the group.

The announcement comes more than one month after Facebook Inc rolled out its dating feature to 14 more countries as it attempts to boost user-engagement on its platform.

Shares of Match Group edged 0.8% lower in afternoon trading.

Reporting by Sayanti Chakraborty in Bengaluru; Editing by Maju Samuel



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