Armenia Participates in United Fresh LIVE! International Food Trade Fair


From 15 to 19 June over 50 SMEs from Armenia participated in United Fresh LIVE! international food trade fair․ Their participation was made possible within the frames of the Eastern Partnership: Ready to Trade – an EU4Business initiative, which is implemented by the International Trade Centre with the support of the European Union.

#FruitFullArmenia virtual booth at this leading trade fair featured an array of dried fruit, canned fruits and vegetables, herbal teas, certified organic products, as well as honey, wines, berries, chocolate, a variety of jams etc.

The trade fair brought together companies from 75 countries enabling them to network with global market leaders from crop production, processing and supply chains and explore innovative solutions aimed at maintaining and improving competitiveness during COVID-19 pandemic.

Through online sessions featuring leading experts, participants and visitors of United Fresh LIVE! enriched their knowledge in sustainable agriculture, food security, crisis communication and other topics.

The virtual doors of United Fresh LIVE! will be open throughout the summer providing participants and visitors with the opportunity of continued networking and partnership. The organiser of the event is America’s famous United Fresh Produce Association.

Eastern Partnership: Ready to Trade – an EU4Business initiative helps small and medium-sized enterprises (SMEs) from Eastern Partnership countries to access new markets with a focus on the EU․ The intervention assists SMEs in producing value-added goods in accordance with international and EU market requirements; while linking them with buyers from global value chains and markets, in particular within the EU.

In Armenia, the project primarily supports the agro-processing sector, focusing on processed fruits and vegetables, dried fruits and vegetables, and herbs/teas, assisting exporting and export-ready SMEs along the whole value chain, helping them in producing value added goods in accordance with international and EU market requirements, and linking with EU markets.

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